Brown & Chessa, LLP concentrating on criminal defense law, personal injury law, family law and civil rights litigation, came to Digital Swank with a need to upgrade its brand identity, which included a new logo and a new website. The designs needed to be clear and concise, and easy for the law firm’s clients to navigate.
First starting with the logo, the most critical element of brand identity, Digital Swank combined a traditional “law-firm-esc” serif type with a modern and bold label. It was created with a timeless aesthetic, as well as knowing the logo needed convey experience and trustworthiness.
The new website needed to have mobile-responsive, text-dense pages to a muted color palette with images to break up the content. Clear call-to-actions are highlighted on each page to lead current and future clients in the correct direction.
Digital Swank focused the recreation of the new identity on the law firm’s tagline — “Aggressive. Experienced. Trusted.” — to create a final product that was clean, modern, and user friendly.