The days when you simply posted your content on social media and hoped that all your followers would see everything are long gone. Today, it’s all about targeting your audience, and getting them to only visit your site but to make an actual purchase. Luckily, with paid media, your content can reach the specific audience you […]
How to Integrate a Paid Search and Paid Social Strategy
For a long period, many marketers have always believed that they either can use paid search or a paid social strategy to grow their business – but rarely have they used both. The fact of the matter is that both approaches are not only valid but complimentary to each other and neither needs to be […]
Google Adwords vs. Facebook Ads: Which One Should You Start Using First?
Technology advances over the years have given marketers more choices than many people could have imagined as possible within a lifetime. This has radically changed how consumers find and receive information. It has not just changed marketing tactics but how people shop for and buy products/services today. Today, the two leading online advertising platforms are […]
7 Free Must-Have Google Adwords Tools for PPC Success
Since 2006, online advertising spending has risen from 6% to 13.3% of the total global media expense. That’s comparable to a growth of $16.9 to $42 billion. That is a figure that any serious advertiser cannot afford to ignore. Compared to traditional channels of advertising, online advertising is not only faster to market, less expensive […]
How to Use Google Analytics to Track Your Marketing Campaigns
The success of your marketing campaigns becomes a guessing game without proper tracking and performance analysis. Tracking all your campaigns helps to ensure that you are not misdirecting your energy, time and wasting any of your money on marketing campaigns that are not working. Google Analytics is a powerful tool designed to provide you with […]
Why Getting Product Reviews on Shopify is Important for Your Online Store
The best e-commerce platform available on the market today is undoubtedly Shopify. It’s also accepted that product reviews are what you need to fuel an e-commerce website such as Shopify. Data shows that before making their final purchase decision, 70% of buyers consult reviews. And 63% are more likely to make a purchase if a […]
