The Facebook Pixel is perhaps the most important topic for beginner advertisers. A pixel is an invisible code, a pixel-sized image that allows advertisers to track website visits, email interactivity, advertising impressions, and sales conversion. If you are running Facebook Ads, you should without a shred of doubt have the Facebook pixel installed. Confusing as they are, […]
The Difference between a Canonical and 301 Redirect
Content that shows up in more than one site is deemed to be duplicate content. It becomes confusing for search engines as they try to decide which version of the content is relevant to incoming queries. Duplicate content also sends a bad signal to search engines like Google, negatively affecting your search rankings. Web […]
6 Pay Per Click Tactics to Implement During Fluctuations in Campaigns
Although Per-Per-Click can be quite frustrating at times, it’s still acknowledged by marketing professionals as one of the best ways of driving high-intent traffic. Sometimes, however, you need to get a bit more creative in how you implement PPC. During certain seasons or times throughout the year, it may not be prudent to rely on […]
The Basic Things to Consider with Seasonality and PPC
As a marketer, it is crucial that you fully understand issues surrounding seasonality and how they affect your business cycles. These are the insight that will help you determine which tactics and Per-Per-Click strategy to implement as well as the basic things to keep in perspective. Seasonality should become an integral part of your PPC […]
Paid Social Ads: Which Platforms Should You Use?
The days when you simply posted your content on social media and hoped that all your followers would see everything are long gone. Today, it’s all about targeting your audience, and getting them to only visit your site but to make an actual purchase. Luckily, with paid media, your content can reach the specific audience you […]
How to Integrate a Paid Search and Paid Social Strategy
For a long period, many marketers have always believed that they either can use paid search or a paid social strategy to grow their business – but rarely have they used both. The fact of the matter is that both approaches are not only valid but complimentary to each other and neither needs to be […]
