Conversion Rate Optimization Tips
The world of Conversion Rate Optimization (CRO) is evolving rapidly and it will continue being an important strategic element that drives digital marketing growth. Today, it is recognized that for a CRO program to be a success, it entails much more than just MVT or A/B testing. It has to be expanded to encompass other critical aspects such as targeting, de-cluttering, personalization, and right aligning.
Conversion Rate Optimization today also cannot be delinked from other close disciplines like contents, design, analytics, and other channels of digital marketing. For a CRO program to succeed, it must look at the macro picture towards building the most effective strategy.
Right Targeting and Personalization
Days are long gone where customers are treated using the same approach. With the aid of modern digital technology, it is now possible to learn about the behavior and preference of each customer so that they can be given a customized experience. Consumers now also expect their interactions to be personalized and companies are realizing that when they meet those user expectations, it pays off well. An effective targeting strategy includes giving your customer a completely customized journey covering user experience, messaging, imagery, and functionality.
When they use personalized web experiences, marketers on average see a 20% sales increase. Surveys have also shown that over 50% of buyers online prefer shopping on sites offering recommendations that are personalized. These findings prove that personalization and right targeting is a critical component of any successful CRO program. The trick lies in finding the most suitable angle from which to personalize your program from.
Conversion Rate Optimization becomes easier when your efforts are bringing to your site the right people. Your first step in terms of realizing that goal is right keywords targeting. When for example, someone is searching for the one specific thing or item and they land elsewhere instead, they will not only get annoyed but probably try another site. To avoid such potential losses ensure that in your content you are employing support keywords as well as those that help search engines like Google be totally sure of what your content relates to.
One way of going about this is by using Google Keyword Tool, then typing in your selected keyword that you wish you to optimize for that specific page. This way, you ensure that your efforts into website optimizing don’t go waste when people get there.
Remove the Clutter
In terms of CRO tips, many consider de-cluttering as one of the unsung heroes. Lots of people tend to get carried away by text size/format, colors, and bigger buttons. The trick is to clear the clutter right away. The focus of your web page, particularly the landing page is getting the user or visitor to take action. By making your site or page succinct through eliminating clutter, users can give their attention to the pertinent information without unnecessary distractions: like responding to your call to action!
To become a market leader in today’s competitive environment demands that you stay ahead of your rivals by finding innovative and new ways of boosting your conversion rates. If you can find innovative and new ways of boosting conversions, you are certain of becoming more effective when it comes to acquiring new customers and boosting your revenues. If however, you just copy and follow what others are implementing, you will just remain part of the crowd. As you innovate, remember to test your CRO strategies as these two must be done together for optimum results.