The Facebook Pixel is perhaps the most important topic for beginner advertisers.
A pixel is an invisible code, a pixel-sized image that allows advertisers to track website visits, email interactivity, advertising impressions, and sales conversion.
If you are running Facebook Ads, you should without a shred of doubt have the Facebook pixel installed.
Confusing as they are, Facebook pixels make Facebook advertising much more effective
But what is a Pixel?
One of the biggest challenges people and companies make when running ads on their Facebook Pages is targeting the wrong kind of people.
If your ad is targeting people that aren’t fundamentally interested in your content or offer, your marketing campaign will never succeed.
A Facebook Pixel is an innovative piece of technology that basically communicates between your website(s) and your Facebook Ad Account.
How do Facebook Pixels Work?
The pixel drops a tracking cookie onto the visitor’s browser then tracks his or her online behavior enabling you to “follow them around” using customized advertisements.
When someone lands on your website (it doesn’t matter whether that’s through Facebook or some other source like Google), the Facebook pixel ‘fires’ and then tracks them. This also allows you to create retargeting campaigns based on people that visited your website.
Previously, the Facebook advertising interface that managed pixels was rather unwieldy. Introduced in 2015, the new Facebook pixel is all you now need for successful tracking.
The Facebook pixel update attempts to streamline the entire process by using a single-pixel ID for everything.
Setting Up the Facebook Pixel
If you are trying to send traffic to your business website, using the Facebook pixel could be the difference between failure and success.
Setting up your Facebook pixel is not complicated.
- Find your pixel by selecting “Ads Manager” and then choose “Pixels”
- Read and understand how the pixel operates
- Select Continue and add your pixel name
- Insert your website URL and check for setup options
- Click Continue and add the Facebook pixel to your website
Facebook has now greatly improved the process of pixel setup. You have the choice between an integration process and copying pasting the code.
Facebook pixel integrations include Google Tag Manager, Shopify, BigCommerce, Magento, and Segment.
If you don’t want to use one of the above platforms, go for the “Copy and Paste the Code” method.
After copying the pixel code, you must paste it onto the header of your respective website pages and then leave everything to the pixel tracker.
Using Facebook Pixels
Once you are set up, you can review the results of your pixel in Ads Manager. You simply go to Columns, choose to Customize Columns, pick Websites, and then choose the website actions that you seek to view.
This accords you more insights about your website audience and allows you to send targeted messages to those users who know your brand already. You can also track the effectiveness of your Facebook paid social advertising efforts.
You can also do extremely targeted ad optimization through a feature known as events. This can be set up to keep tabs on every activity happening on your website.
The Facebook pixel allows you to track and monitor the success or failure of your Facebook Ads. This is achieved through monitoring what is happening on your website and enabling you to create custom ads and audiences based on the traffic on your site.