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FASHION ECOMMERCE SO SEXY IT HURTS…

August 19, 2018 By Staff Admin

THE WORK

The emerging fashion brand Dominique Reneé masterfully designs music inspired handmade Jewelry & accessories. Each collection is produced with the inspiration to playfully explore the personal experiences, ironies, uncertainties, sweet lies, and truths that come along with personal relationships.

The human emotions associated with heartbreak, rejection, nostalgia and alienation have been the creative inspiration behind past and present collections which are boldly inspiring as well as dedicated to empowering women.

Fashion Ecommerce

SUPA DUPA FLY

THE MISSION

“What got us here, won’t take us where we want to go.” explained Dominique Renee. The online retailer was searching for new strategies and tactics to include in the marketing mix and re-energize growth.

The mission was to elevate the brand awareness and visibility, increase customer acquisition and retention, and measure and impact all aspects of their e-commerce channel.

Fashion Ecommerce
#BBHMM and Sh!t Talker

THE RESULT

We deployed an inbound marketing strategy to drive new customer acquisition as well as nurturing campaigns for active customers.

The underlying strategy was to create optimized product pages, landing pages for ads, and emails that deliver a more customized online shopping experience for the brand’s audience.

Next came the task of effectively tracking customers from the first site visit to their latest purchase to provide direct attribution reporting between marketing efforts and digital dollars spent. 

The robust Shopify platform allowed for a seamless integration to use the store data to better inform every part of the marketing strategy.

Fashion Ecommerce

Filed Under: Digital Swank Case Study, Work Tagged With: Data-Driven Digital Marketing, Digital Marketing Strategy, Ecommerce Marketing, Fashion Ecommerce, Online Retail Store, Shopify implementation, Shopify Storefront

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