Technology advances over the years have given marketers more choices than many people could have imagined as possible within a lifetime.
This has radically changed how consumers find and receive information. It has not just changed marketing tactics but how people shop for and buy products/services today.
Today, the two leading online advertising platforms are Google Adwords and Facebook Ads. If your goal is to reach more online customers, then make sure your content is visible on Google’s search network or that it pops up on news feeds of Facebook.
Each day, Google Ads are reaching billions of people. Currently, Facebook has an estimated 2-billion active monthly users, making it a marketer’s dream come true.
Both Google Ads and Facebook Ads excel in terms of delivering results. The two are not necessarily adversaries. You can use either or both as business drivers to maximize your reach.
But Are the Two Different?
The debate on Google Ads versus Facebook Ads comes down to only one thing – which among the two will provide you with the most profit?
The fact is that AdWords will assist you in finding new customers, while Facebook will assist new customers to find you.
Google AdWords: This is the world’s most popular and largest PPC advertising platform. Now simply referred to as Google Ads, it is so widely used that it has almost become synonymous with the equally widely used term “paid search.” Paid search is when you pay to get your listing featured on a SERP.
In terms of driving traffic with the goal of converting, Google Ads excels. Google Ads, however, offers much more than just paid search.
The name switch from Google Adwords to Google Ads was meant to cover the full range of Google’s advertising options.
Today, with Google Ads, a marketer can advertise on diverse platforms such as:
- Google Search
- Google Maps
- YouTube
- Google Play
- Google Display Network
Facebook Ads: With over two billion monthly Facebook active users, you are sure of finding nearly any niche market or target on this platform.
Facebook Ads is an excellent example of “paid social”, the practice of social networks advertising.
Often, Facebook Ads come in the form of Facebook news feed style ads. They are directly integrated into the Facebook feed and they look similar to any normal post.
Facebook Ads allows the marketer to target their ad to people based on user patterns and online behaviors.
Facebook Ads enable you to advertise on:
- Facebook News Feed
- Facebook Messenger
- Audience Network
- Instagram.
The Verdict
The choice you make will depend on various factors such as your business type or customer audience and your objectives.
If the solution you seek is leads, sales, or consultations, both platforms are perfect for that. The choice made, however, will have a role to play towards the success of any campaign as well as the ROI achieved.
If you want social following or brand awareness, Facebook is the where you go.
If your objective is to sell products, both platforms will do the trick perfectly.
Finally, it’s important to think of your budget and technical skills possessed by your team. Do you, for example, have the money needed to invest in Google Ads for they come at a higher cost compared to Facebook?
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