Google Analytics 360 & the Move to Enterprise Analytics
Odds are high that as a digital marketer a big portion of your toolkit already includes digital analytics. With the massive adoption being seen in the market, chances are also high that your tool of choice is Google Analytics. The Google Analytics 360 Suite is aimed at the enterprise class marketers and comprises a set of paid-for products. That marks quite a departure for Google in that although it has so far been developing great analytics, they have been free to use.
What does Google Analytics 360 Offer?
Analytics 360 Suite from Google is a set of marketing analytics integrated data products that has specifically been designed for the enterprise marketers needs. Google Analytics 360 is designed to help these marketers understand better their audience in a world seen through a convenient multiscreen. The Suite brings into a single powerful package analytics, data, and beautiful reports. The goal is to help your enterprise attain its goals and realize better results daily. In a nutshell, Google Analytics 360 is a complete platform for all your measurements.
When companies are spending a lot of resources on marketing, it becomes difficult to pinpoint which of those dollars are being effective and which aren’t. The Google Analytics 360 Suite makes it possible for you to know which side of your Dollar investment is actually working.
This suite is made up of six (6) products – two of which are rebrands while four (4) are new. These are:
- Tag Manager
- Audience Center
- Data Studio (beta)
The Google Analytics 360 Suite works by gathering vital data from several touch-points of the complex customer journey. It combines different products into one powerful measurement solution. It is designed to help your enterprise in getting better outcomes each day and in gaining useful insights.
The new package integrates other Google media solutions like DoubleClick, AdWords, and the Display Network. This enables the user to start using website data to identify high-value and new customers. Then you can automatically re-market these across your Google media properties. Because all the products in this Suite natively integrate, it allows the marketer to tap into data gathered from one product while working in another.
The Google Analytics 360 Suite seamlessly integrates with some of the useful products you already might be using. It ensures that as an enterprise marketer you get the maximum from your data. The 360 Suite product offerings are certainly targeting large enterprise accounts. The starting costs for the service come to almost 6-digits annually. One thing is clear though; the package helps enterprise-class marketers understand people better as well as how they behave through giving deep insights and access to better control of all marketing data.