The Business Manager is a one-stop tool that helps you in the management of your marketing and advertising efforts on the Facebook social media platform. The tool is designed in a way that allows you to manage multiple assets from one place. These assets include ad accounts, Pages, and even Instagram profiles.
Besides allowing you to create ads, Facebook Business Manager also allows you to grant team members or external partners full or partial access based on their respective roles.
It means you can delegate tasks between your multiple employees seamlessly and securely.
Why Use Facebook Business Manager?
The Manager allows clients take to control over their Facebook Pages and ad campaigns. Besides, it simplifies claiming of Ad accounts and apps.
It makes managing partners and projects easier and allows your clients to gain multiple levels of control over their Pages and ad campaigns.
- It separates your Facebook business activities from your personal profile. You, therefore, have no worries that you might have posted in the wrong place or even getting distracted by funny videos when trying to concentrate on your work.
- It’s a central place from which to track your Facebook ads and receive detailed reports showing the performance of your ads.
- Allows you to grant partners, agencies, and vendors’ limited access to Pages and ads, without completely handing over asset ownership.
- Coworkers cannot see your personal Facebook details—just the name, email, pages, and ad accounts.
In a nutshell, Business Manager allows advertisers to easily manage all their marketing efforts from a single place. It also allows them to share access to different assets across their teams, partner agencies, and even vendors.
Setting up Your Business Page
If you don’t already own a Facebook Page, you will need to create one to access the Business Manager.
If you are managing more than a single page or have employees (team) that is helping run ads, you create a structure for your account by signing up for Facebook Business Manager.
It’s only after signing up for Business Manager that you can access to the tool.
Linking Your Pages
Click on “Add Page” to link an existing Page and enter the Page URL or name. If you are the admin of the Facebook Page, the link request gets automatically approved.
If managing Facebook pages for other businesses or clients, you can also submit requests to access their respective pages.
Link Your Ad Account
The process of adding your ad account is almost identical to adding a page.
To link an existing ad account, click on “Add Ad Account” and then enter the account ID. You also get the chance of creating a new ad account if you don’t already have one.
It’s important to note that once you have added your ad account to Business Manager, you won’t be able to remove it. Therefore, only to add those accounts you own.
Adding Account Users
When granting others access to your assets such as Facebook pages and ad accounts, you can either add partners or assign people.
You can also place limitations on the kind of access each user or employee gets.
Once the setup is completed, using the Facebook Business Manager is not too complicated. With the Manager, you can keep track of all your Facebook Pages and ad accounts. If you are running an agency, you can track your clients’ ads and Pages.
Essentially, Facebook Business Manager is designed to help you and your team stay organized as you monitor Pages, create, and publishing ads, and other business Facebook assets.