With every business going online, you cannot afford to be left behind. Customers are no longer heading to brick and mortar stores like they used to. They are now found online.
You must go to them or follow them on Facebook, Instagram, and even WhatsApp.
This is particularly important as business, big and small, continue shifting more to online shops during this Covid-19 Pandemic.
Facebook Shop is going further. It enables you to create and run a full-fledged Facebook Shop.
How Does Facebook Shop Work?
Facebook Shops are designed to facilitate businesses to set up and run single online stores that customers can easily access on both Instagram and Facebook.
In Facebook Shops, you can connect with old and new customers through Instagram Direct or WhatsApp to answer their queries, offer support, and much more.
Eventually, Facebook plans to enable live streams shopping. It will also allow creators and brands to tag items selected from their Facebook catalogs so that these can appear on the bottom of their live videos.
Creating a Branded Facebook Shop
To create a Facebook Shop is easy and free.
A Facebook shop allows you to show and sell products on Facebook.
As a brand, you can customize your Facebook shop to a certain extent, giving a more authentic feel and less like a buyer’s experience when shopping on Marketplace.
Businesses can pick the products they want to feature from their general catalog. They can then customize the look of their Facebook shop with a suitable cover image and colors showcasing their brand.
To create a shop is easy.
- On your Page, pick the Shop
- If unable to see the Shop tab, visit Help Centre where it’s possible to change the template of your Page to the Facebook shopping template.
- To add a Facebook shop to your Page, follow the on-screen instructions.
- Fill in all the required fields.
- When ready, select Finish.
The main aim is to make the process of creating a Facebook shop as simple as possible. The goal is to maximize the take-up of the Facebook Shops option. From one platform, brands and businesses will be able to create their Shops, on both Instagram and Facebook.
Facebook Shops Support
Facebook is collaborating with several partners such as BigCommerce, Shopify, WooCommerce, CedCommerce, Cafe24, Channel Advisor, Feedonomics, and Tienda Nube to give businesses the support needed.
And similar to shopping in a physical store, when you need to ask for help, Facebook Shops has you covered. To get support, ask a question, track deliveries, simply message the business through Instagram Direct, WhatsApp, and Messenger.
Transactions on Facebook Shops can be done directly on Facebook, or if they prefer on the business’ website.
While creating Facebook Shops is free, they could significantly create new opportunities for Facebook in payments, advertising, and other services. Businesses will buy ads for their Facebook Shops, and when people are using the checkout option on Facebook, it charges a fee.
So, it’s a win-win situation for both Facebook and businesses.
Needless to say, if you are to get people buying from your Store, you need to grow your Facebook audience as an essential part of your overall marketing plan.