The days when you simply posted your content on social media and hoped that all your followers would see everything are long gone.
Today, it’s all about targeting your audience, and getting them to only visit your site but to make an actual purchase.
Luckily, with paid media, your content can reach the specific audience you want.
Using specific targeting options, brands and businesses can target their ads based on demographics, industry, and job roles to ensure the right individuals are reached.
Using user information in their data banks, social networks serve highly relevant ads based on interactions.
The natural place to start is Facebook Ads. As the industry leader, Facebook towers over all other networks having over 1.9 billion accounts registered.
Not only does it reach lots of people, but it’s also the oldest and uses diverse approaches to reach them.
Paid Facebook ads give you extensive access to a variety of targeting options as well as ad types that are designed to match your needs, no matter the business field you are in.
Twitter allows the marketer to choose the campaign objective. This may be web clicks, tweet engagements (replies, retweets, and favorites), leads, followers, app installs or even engagements.
The platform only charges you when the specified action you picked occurs. Twitter, in addition, allows you to set a maximum daily cost per action or budget.
Engagement rates on Instagram are 2,000 higher than found on Twitter and 58% higher than those of Facebook.
Also worth noting is that the user base on this platform is heavily skewed towards the 18-29 year-old range and is slightly favorable to females and minorities.
Therefore, if your buyer persona or target audience features some or all of these distinct characteristics, Instagram might be good paid social ad choice.
64% of LinkedIn’s clicks and engagement are driven to business websites. It is also popular because it comes with the most options for filtering, allowing you to connect with users who are deemed to be more qualified.
The Ads on LinkedIn allow you to benefit from both the quality and quantity of leads.
Pinterest is a unique advertising platform estimated to have about 175 million users each month. Unlike Instagram, it’s visual and also incredibly active. It is a favorite of most
E-commerce retailers because if its highly targeted search engine. Pinterest gets your ideas and products in front of the right audience and at the right time.
YouTube is currently the 2nd largest search engine, it boasts of a larger adult audience compared to any other social network.
Every day 1 billion hours of videos are watched on YouTube globally.
Unlike TV, it’s possible to target your ad to only your target audience. In addition, advertising on this channel is easy as you get connected to your own Google Ads account.
This is among the latest entrants in the paid social ads arena. With over 300 million users monthly, Snapchat is also becoming a competitive force and remains a viable platform that has a youthful user base that is highly active.
Moving from organic search based marketing to paid social ads can be a scary move.
Because it entails investing in real money, it becomes important that you understand all the available options as well as their relative advantages.
Understanding what objective your business is trying to achieve through social ads is critical in terms of ensuring that you pick the right social platform.