For business, it’s important to differentiate Facebook Pixel and Google analytics to adequately attribute, audiences, creative, and sources that are driving your conversions. And similar to everything digital, there are differences in how the two attribute, track, and measure conversions. Nuances also exist why these metrics never match. This makes it important to look at […]
The Facebook Advertising Ecosystem
Facebook advertising has become increasingly data-intensive, more varied and quite sophisticated. Over the course of last year, Facebook has rolled out and implemented a series of new ad formats. Most likely you are already into Facebook advertising and that is great because in the social advertising world when it comes to depth of data, audience […]
