For business, it’s important to differentiate Facebook Pixel and Google analytics to adequately attribute, audiences, creative, and sources that are driving your conversions. And similar to everything digital, there are differences in how the two attribute, track, and measure conversions. Nuances also exist why these metrics never match. This makes it important to look at […]
Paid Social Ads: Which Platforms Should You Use?
The days when you simply posted your content on social media and hoped that all your followers would see everything are long gone. Today, it’s all about targeting your audience, and getting them to only visit your site but to make an actual purchase. Luckily, with paid media, your content can reach the specific audience you […]
How to Integrate a Paid Search and Paid Social Strategy
For a long period, many marketers have always believed that they either can use paid search or a paid social strategy to grow their business – but rarely have they used both. The fact of the matter is that both approaches are not only valid but complimentary to each other and neither needs to be […]
Google Adwords vs. Facebook Ads: Which One Should You Start Using First?
Technology advances over the years have given marketers more choices than many people could have imagined as possible within a lifetime. This has radically changed how consumers find and receive information. It has not just changed marketing tactics but how people shop for and buy products/services today. Today, the two leading online advertising platforms are […]
The Facebook Advertising Ecosystem
Facebook advertising has become increasingly data-intensive, more varied and quite sophisticated. Over the course of last year, Facebook has rolled out and implemented a series of new ad formats. Most likely you are already into Facebook advertising and that is great because in the social advertising world when it comes to depth of data, audience […]
