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Paid Social Ads: Which Platforms Should You Use? 

March 15, 2019 By Robert Rose

The days when you simply posted your content on social media and hoped that all your followers would see everything are long gone. Today, it’s all about targeting your audience, and getting them to only visit your site but to make an actual purchase. Luckily, with paid media, your content can reach the specific audience you […]

Filed Under: Articles Tagged With: Demand Generation, Facebook ad products, Facebook Ads, Facebook Advertising, Paid Search, Paid Social, Testing

How to Integrate a Paid Search and Paid Social Strategy 

March 8, 2019 By Robert Rose

For a long period, many marketers have always believed that they either can use paid search or a paid social strategy to grow their business – but rarely have they used both. The fact of the matter is that both approaches are not only valid but complimentary to each other and neither needs to be […]

Filed Under: Articles Tagged With: Demand Generation, Facebook Ads, Facebook Advertising, Google Adwords, Google Analytics, Paid Search, Paid Social, Testing

Google Adwords vs. Facebook Ads: Which One Should You Start Using First?

March 1, 2019 By Robert Rose

Technology advances over the years have given marketers more choices than many people could have imagined as possible within a lifetime. This has radically changed how consumers find and receive information. It has not just changed marketing tactics but how people shop for and buy products/services today. Today, the two leading online advertising platforms are […]

Filed Under: Articles Tagged With: Demand Generation, Facebook ad products, Facebook Ads, Facebook Advertising, Google Adwords, Google Analytics, Paid Search, Paid Social, Testing

The Facebook Advertising Ecosystem

September 11, 2017 By Robert Rose

  Facebook advertising has become increasingly data-intensive, more varied and quite sophisticated. Over the course of last year, Facebook has rolled out and implemented a series of new ad formats. Most likely you are already into Facebook advertising and that is great because in the social advertising world when it comes to depth of data, audience […]

Filed Under: Articles Tagged With: Cost-Per-Action, Custom Audiences, display ads, Facebook ad products, Facebook Advertising, Facebook target audience

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Recent Posts

  • Introducing Facebook Shops: How to create a branded store on Facebook & Instagram June 19, 2020
  • How to use Facebook Business Manager June 5, 2020
  • Facebook Ads: A Beginners Guide to the Facebook Pixel May 22, 2020
  • The Difference between a Canonical and 301 Redirect  May 8, 2020
  • 6 Pay Per Click Tactics to Implement During Fluctuations in Campaigns  March 29, 2019

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