Social media is now enabling brands and businesses the power to directly connect and interact with their customers. However, to make sure this social engagement and interaction are worth the effort, business owners need to narrow down on the details that produce the desired results and continually seek to optimize those details. The more customer […]
The Facebook Advertising Ecosystem
Facebook advertising has become increasingly data-intensive, more varied and quite sophisticated. Over the course of last year, Facebook has rolled out and implemented a series of new ad formats. Most likely you are already into Facebook advertising and that is great because in the social advertising world when it comes to depth of data, audience […]
