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Facebook Pixel vs Google Analytics Conversions

07/03/2020 By Staff Admin

For business, it’s important to differentiate Facebook Pixel and Google analytics to adequately attribute, audiences, creative, and sources that are driving your conversions. And similar to everything digital, there are differences in how the two attribute, track, and measure conversions. Nuances also exist why these metrics never match. This makes it important to look at […]

Filed Under: Articles Tagged With: display ads, Facebook Advertising, Facebook Pixel, Google Adwords, Google Analytics 360

7 Free Must-Have Google Adwords Tools for PPC Success

02/28/2019 By Robert Rose

Since 2006, online advertising spending has risen from 6% to 13.3% of the total global media expense. That’s comparable to a growth of $16.9 to $42 billion. That is a figure that any serious advertiser cannot afford to ignore. Compared to traditional channels of advertising, online advertising is not only faster to market, less expensive […]

Filed Under: Articles Tagged With: Demand Generation, Google Adwords, Google Analytics, Google Analytics 360, Optimize 360, Paid Search, Tag Manager 360

How to Use Google Analytics to Track Your Marketing Campaigns 

02/22/2019 By Robert Rose

The success of your marketing campaigns becomes a guessing game without proper tracking and performance analysis. Tracking all your campaigns helps to ensure that you are not misdirecting your energy, time and wasting any of your money on marketing campaigns that are not working. Google Analytics is a powerful tool designed to provide you with […]

Filed Under: Articles Tagged With: Google Adwords, Google Analytics, Google Analytics 360, Paid Search, web traffic monitoring, Website Traffic

Google Analytics 360 & the Move to Enterprise Analytics

10/17/2017 By Robert Rose

Google Analytics 360 & the Move to Enterprise Analytics   Odds are high that as a digital marketer a big portion of your toolkit already includes digital analytics. With the massive adoption being seen in the market, chances are also high that your tool of choice is Google Analytics.  The Google Analytics 360 Suite is […]

Filed Under: Articles Tagged With: Attribution 360, Audience Center 360, Data Studio 360, Google Analytics, Google Analytics 360, Optimize 360, Tag Manager 360

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Recent Posts

  • Overview of Google Tag Manager 08/14/2020
  • How to Use Facebook Audience Insights for Your Business 07/31/2020
  • How to Sell Products on Google Shopping 07/17/2020
  • Facebook Pixel vs Google Analytics Conversions 07/03/2020
  • Introducing Facebook Shops: How to create a branded store on Facebook & Instagram 06/19/2020

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