For business, it’s important to differentiate Facebook Pixel and Google analytics to adequately attribute, audiences, creative, and sources that are driving your conversions. And similar to everything digital, there are differences in how the two attribute, track, and measure conversions. Nuances also exist why these metrics never match. This makes it important to look at […]
7 Free Must-Have Google Adwords Tools for PPC Success
Since 2006, online advertising spending has risen from 6% to 13.3% of the total global media expense. That’s comparable to a growth of $16.9 to $42 billion. That is a figure that any serious advertiser cannot afford to ignore. Compared to traditional channels of advertising, online advertising is not only faster to market, less expensive […]
How to Use Google Analytics to Track Your Marketing Campaigns
The success of your marketing campaigns becomes a guessing game without proper tracking and performance analysis. Tracking all your campaigns helps to ensure that you are not misdirecting your energy, time and wasting any of your money on marketing campaigns that are not working. Google Analytics is a powerful tool designed to provide you with […]
Google Analytics 360 & the Move to Enterprise Analytics
Google Analytics 360 & the Move to Enterprise Analytics Odds are high that as a digital marketer a big portion of your toolkit already includes digital analytics. With the massive adoption being seen in the market, chances are also high that your tool of choice is Google Analytics. The Google Analytics 360 Suite is […]
