Data drives digital marketing. However, used alone, data has its limitations and needs to be combined with other tools. Employing tools like Google Analytics for data collection is critical for expanding the reach of your business, making conversions, and for optimizing your digital marketing strategy. Google Analytics for instance works more effectively when combined with tags. […]
6 Pay Per Click Tactics to Implement During Fluctuations in Campaigns
Although Per-Per-Click can be quite frustrating at times, it’s still acknowledged by marketing professionals as one of the best ways of driving high-intent traffic. Sometimes, however, you need to get a bit more creative in how you implement PPC. During certain seasons or times throughout the year, it may not be prudent to rely on […]
The Basic Things to Consider with Seasonality and PPC
As a marketer, it is crucial that you fully understand issues surrounding seasonality and how they affect your business cycles. These are the insight that will help you determine which tactics and Per-Per-Click strategy to implement as well as the basic things to keep in perspective. Seasonality should become an integral part of your PPC […]
How to Integrate a Paid Search and Paid Social Strategy
For a long period, many marketers have always believed that they either can use paid search or a paid social strategy to grow their business – but rarely have they used both. The fact of the matter is that both approaches are not only valid but complimentary to each other and neither needs to be […]
Google Adwords vs. Facebook Ads: Which One Should You Start Using First?
Technology advances over the years have given marketers more choices than many people could have imagined as possible within a lifetime. This has radically changed how consumers find and receive information. It has not just changed marketing tactics but how people shop for and buy products/services today. Today, the two leading online advertising platforms are […]
7 Free Must-Have Google Adwords Tools for PPC Success
Since 2006, online advertising spending has risen from 6% to 13.3% of the total global media expense. That’s comparable to a growth of $16.9 to $42 billion. That is a figure that any serious advertiser cannot afford to ignore. Compared to traditional channels of advertising, online advertising is not only faster to market, less expensive […]
