The success of your marketing campaigns becomes a guessing game without proper tracking and performance analysis. Tracking all your campaigns helps to ensure that you are not misdirecting your energy, time and wasting any of your money on marketing campaigns that are not working. Google Analytics is a powerful tool designed to provide you with […]
Google Analytics 360 & the Move to Enterprise Analytics
Google Analytics 360 & the Move to Enterprise Analytics Odds are high that as a digital marketer a big portion of your toolkit already includes digital analytics. With the massive adoption being seen in the market, chances are also high that your tool of choice is Google Analytics. The Google Analytics 360 Suite is […]
How to Tell How Much Traffic your Website Gets
You may have a number of different reasons for wanting to tell how much traffic is flowing to your website or blog. You may perhaps simply want to have your website’s traffic monitored with a view of making improvements or for comparison purposes against what the competition is getting. No matter the kind of professional […]
