Although Per-Per-Click can be quite frustrating at times, it’s still acknowledged by marketing professionals as one of the best ways of driving high-intent traffic. Sometimes, however, you need to get a bit more creative in how you implement PPC. During certain seasons or times throughout the year, it may not be prudent to rely on […]
The Basic Things to Consider with Seasonality and PPC
As a marketer, it is crucial that you fully understand issues surrounding seasonality and how they affect your business cycles. These are the insight that will help you determine which tactics and Per-Per-Click strategy to implement as well as the basic things to keep in perspective. Seasonality should become an integral part of your PPC […]
Paid Social Ads: Which Platforms Should You Use?
How to Integrate a Paid Search and Paid Social Strategy
For a long period, many marketers have always believed that they either can use paid search or a paid social strategy to grow their business – but rarely have they used both. The fact of the matter is that both approaches are not only valid but complimentary to each other and neither needs to be […]
Google Adwords vs. Facebook Ads: Which One Should You Start Using First?
Technology advances over the years have given marketers more choices than many people could have imagined as possible within a lifetime. This has radically changed how consumers find and receive information. It has not just changed marketing tactics but how people shop for and buy products/services today. Today, the two leading online advertising platforms are […]
7 Free Must-Have Google Adwords Tools for PPC Success
Since 2006, online advertising spending has risen from 6% to 13.3% of the total global media expense. That’s comparable to a growth of $16.9 to $42 billion. That is a figure that any serious advertiser cannot afford to ignore. Compared to traditional channels of advertising, online advertising is not only faster to market, less expensive […]
