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6 Pay Per Click Tactics to Implement During Fluctuations in Campaigns 

03/29/2019 By Robert Rose

Although Per-Per-Click can be quite frustrating at times, it’s still acknowledged by marketing professionals as one of the best ways of driving high-intent traffic. Sometimes, however, you need to get a bit more creative in how you implement PPC.  During certain seasons or times throughout the year, it may not be prudent to rely on […]

Filed Under: Articles Tagged With: Demand Generation, Google Adwords, Google Analytics, Paid Search, Testing

The Basic Things to Consider with Seasonality and PPC 

03/22/2019 By Robert Rose

As a marketer, it is crucial that you fully understand issues surrounding seasonality and how they affect your business cycles. These are the insight that will help you determine which tactics and Per-Per-Click strategy to implement as well as the basic things to keep in perspective. Seasonality should become an integral part of your PPC […]

Filed Under: Articles Tagged With: Demand Generation, Google Adwords, Google Analytics, Paid Search, Testing

Paid Social Ads: Which Platforms Should You Use? 

03/15/2019 By Robert Rose

The days when you simply posted your content on social media and hoped that all your followers would see everything are long gone. Today, it’s all about targeting your audience, and getting them to only visit your site but to make an actual purchase. Luckily, with paid media, your content can reach the specific audience you […]

Filed Under: Articles Tagged With: Demand Generation, Facebook ad products, Facebook Ads, Facebook Advertising, Paid Search, Paid Social, Testing

How to Integrate a Paid Search and Paid Social Strategy 

03/08/2019 By Robert Rose

For a long period, many marketers have always believed that they either can use paid search or a paid social strategy to grow their business – but rarely have they used both. The fact of the matter is that both approaches are not only valid but complimentary to each other and neither needs to be […]

Filed Under: Articles Tagged With: Demand Generation, Facebook Ads, Facebook Advertising, Google Adwords, Google Analytics, Paid Search, Paid Social, Testing

Google Adwords vs. Facebook Ads: Which One Should You Start Using First?

03/01/2019 By Robert Rose

Technology advances over the years have given marketers more choices than many people could have imagined as possible within a lifetime. This has radically changed how consumers find and receive information. It has not just changed marketing tactics but how people shop for and buy products/services today. Today, the two leading online advertising platforms are […]

Filed Under: Articles Tagged With: Demand Generation, Facebook ad products, Facebook Ads, Facebook Advertising, Google Adwords, Google Analytics, Paid Search, Paid Social, Testing

7 Free Must-Have Google Adwords Tools for PPC Success

02/28/2019 By Robert Rose

Since 2006, online advertising spending has risen from 6% to 13.3% of the total global media expense. That’s comparable to a growth of $16.9 to $42 billion. That is a figure that any serious advertiser cannot afford to ignore. Compared to traditional channels of advertising, online advertising is not only faster to market, less expensive […]

Filed Under: Articles Tagged With: Demand Generation, Google Adwords, Google Analytics, Google Analytics 360, Optimize 360, Paid Search, Tag Manager 360

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