You may have a number of different reasons for wanting to tell how much traffic is flowing to your website or blog. You may perhaps simply want to have your website’s traffic monitored with a view of making improvements or for comparison purposes against what the competition is getting. No matter the kind of professional needs you could be having, learning and mastering the art of monitoring your web traffic as well as that of your rivals helps in ensuring that you succeed in your business venture.
There is a quite a big selection when it comes to tools and services that you can use to estimate the kind of traffic your website is getting. These services and tools are useful as they assist you in getting a better understanding of your website’s popularity.
Google Analytics is among the most widely used and popular applications for web traffic monitoring available today. This is a free service provided by Google. Once you have properly set up Google Analytics, it allows you to have all visitor activity on your website monitored. Analytics is an easy to use and powerful tool for your website.
Using these Google analytic tools, you can identify where most of your website traffic is being generated from, the exact number of visitors to your site, which search engines they used, keywords found on your site, and where they are headed. Google Analytics comes in two options: free and premium paid formats.
This tool is made by Alexa Internet, Inc. a company based in California providing web analytics and traffic data to commercial websites. You can, using Alexa.com check directly or Install a Chrome or Firefox extension. You will just need to enter your website’s domain and the tool reveals your ranking, arrived at using a combination of page views and your unique visitors.
Compete can be used in estimating the total unique visitor traffic for almost every website. In measuring traffic on your website, this tool uses data gathered from ISPs, the exclusive Compete toolbar as well as other sources of data. In addition, Compete provides you with other metrics such as Page Views, demographics, the average duration of stay, etc. These extras are however only accessible if you are a paid user.
It provides loads of useful information and data around organic search traffic for any type of website. All you will need to do is to put in your website’s URL and it instantly informs you how your website has fared over time in organic search. You may opt to split the data by country and you can also get to know the keywords that bring you most visitors as well as the sites that are sending the traffic.
Number of Comments
Another easy and free way to know how popular your blog or website is to look at the number of comments it typically receives per post. Obviously, not all your site visitors will leave comments. However, on average, one out of every 200 readers tends to leave a comment. Knowing such a statistic can assist you in having a broad estimate of your website traffic volume.
Monitoring traffic to your own website is crucial. However, if you are really interested in improving your website, it is equally important to keep a close a tab on what your competition is doing. Knowing what they are doing differently and what strategies they are using to reach their audiences can assist you in making important decisions regarding your own website.