THE PROJECT
We came, we saw, we helped and we continue to optimize! Serenity Day Spa is a quaint hidden gem nestled in the historic downtown section of Jersey City NJ. We were tasked with bringing their brand identity to the web in form of a custom website project. After visiting one of their magnificent and beautiful brick and mortar locations it provided for some great inspiration. After a few strategy sessions with the management staff as well as a courtesy Swedish Massage, our energy was flowing with spontaneous right action and team Digital Swank was ready to go work.
THE CHALLENGE
To create a user friendly corporate website that would capture the essence of Serenity’s brand identity and allow for maximum user engagement as well as online bookings. In addition, just having a new aesthetically pleasing corporate website without being found online is somewhat futile, so we also needed to ensure that the new website would rank prominently and be found across the major search engines such as Google, Bing and Yahoo.
THE MISSION
To provide a custom website design and provide a immersive Search Engine Optimization strategy that would have Serenity Day Spa rank across the search engines for their Top 5 high trafficked keyword search terms.
THE RESULTS
Custom Website Design
TOP SEO RANKING: Top 5 High Traffic Keywords.
The client was delighted. Serenity Day Spa’s sales doubled by 200% year over year and their online reservation system saw an increase of 150% in bookings.
