About 79% of consumers in the US find and order what they want online. This means that if your e-Commerce store has the right SEO ingredients and ranks high enough in category searches, you are likely to receive a steady flow of targeted and dependable traffic.
Although ultimately SEO is a long-term investment, you can get plenty of value by crafting a simple but effective strategy and ensuring that your e-Commerce is following and implementing recommended best practices.
Get Recommended Analytic Tools
Whether you are a solo SEO strategist or part of a team, there are many useful SEO tools available on the market that are designed help you in terms of optimizing your rankings while others help you to set up your E-Commerce store. To begin with, ask yourself whether Google can even find your store? For that, you need to ensure your site is verified with Google Search Console.
To get deeper insights into what could be preventing Google Crawlers from crawling your e-Commerce site successfully, use the Google’s Crawl Error report. This report highlights any issues encountered over the previous 90 days.
Useful analytic tools include Google Analytics, SEOmoz Keyword Tool, Open Site Explorer, Google AdWords Keyword Tool, Mergewords, Buzzstream, and Authority Labs for Monitoring among many others.
To get your e-Commerce store ranked by the search engines, you need to be very strategic in regards to what you actually want to be ranked for. For that, it certainly makes good sense to familiarize yourself with how the Google Keyword Planner works.
If, for instance, you pick a super competitive keyword, your chances of getting a good ranking are low. Similarly, choosing a keyword that doesn’t attract any search traffic is a waste of your SEO efforts.
Create Unique Content
A picture, to search engines, cannot be said to be worth a thousand words. That is only applicable to words. Only a 1000 words are worth a 1000 words. Therefore, if you want to get pure SEO juice from Google, you need to have outstanding page content or write quality product descriptions. It not only helps your SEO but your customers too.
A big challenge when you are running an e-Commerce store is how to get ranked as it’s not easy to write lots of content for a product description or product category. The trick is to use unique title tags and avoid identical values. Make use of canonical tags, robots txt, and add no-follow attributes to your links. Remember, any duplicate content will only hurt your E-Commerce store’s SEO efforts.
To rank highly on search engines, your store needs to attract one-way links from other authoritative content websites. Think of such links as online “citations” that create trust in the eyes of the crawling search engines. Analyze what your competition is doing. Thanks to analytic tools like Ahrefs Site Explorer and Moz’s Link Explorer, you can now explore what websites and pages are linking to your rivals.
If you are unable to convince others to link to your e-commerce store, try creating content sites on your own and sending links from such authority sites to yours.
One of the link back outreach emails that we use here at Digital Swank to request links looks like this.
Dear Site Owner,
I’m with Digital Swank and wanted to reach out regarding XYZ article (hyperlink article). We have a page that includes relevant content on “topic XYZ” that could be helpful to your audience.
Would you be willing to link your article to ours? Will you consider a link back to us for the term “XYZ” Please let me know.
Thanks in advance!
This includes all the different actions you can safely take within your own e-Commerce pages geared to help you get better ranking. You may want to look at on-page optimization as the SEO game’s low-hanging fruit.
SEO experts recommend several key targets that are important for your SEO ranking. These include site structure, keyword optimization, site usability, internal linking, mobile compatibility, social media integration, customer reviews, and rich snippets.
Social Media Integration
Your e-Commerce site is not complete without including social media! There are several social media signals that hugely impact your e-Commerce SEO. These include engaging with customers, growing your community, and sharing content. Begin growing your store’s social signals by adding social buttons (Facebook, Twitter, and Pinterest) to your home page, product pages, and blog posts.
Wrapping things up
By following the SEO ranking strategies, your e-Commerce store will eventually begin to rank in search engines. But always remember that SEO takes time and should be viewed as such. Don’t expect any instants results; it can take months before the results of your efforts begin to bear fruit. Consider SEO as an investment in the future.