The best e-commerce platform available on the market today is undoubtedly Shopify.
It’s also accepted that product reviews are what you need to fuel an e-commerce website such as Shopify.
Data shows that before making their final purchase decision, 70% of buyers consult reviews. And 63% are more likely to make a purchase if a website has product reviews and ratings.
So let me ask a very important question, does your e-commerce store currently have at least a minimum of 3 to 5 online customer reviews?
Product reviews are vital not just for both sellers but for buyers too. Strategically used, they become powerful sources of social proof and have the power of persuading people to buy your products. They inspire trust, answer questions and aid in faster customer buying decisions.
More specifically, getting product reviews on Shopify helps in the following ways.
Can Change Customers Perception
Because 88% of shoppers incorporate product reviews into their buying decision, having useful and reliable reviews is important.
They could positively impact how customers perceive you, your products, and your business. Positive, genuine product reviews encourage buyers to view you as a trustworthy source.
People trust consumer product reviews than the descriptions supplied by the product manufacturers. They are more useful to the users and can lead to a significant increase in your user traffic, eventually boosting your conversion rates.
Shopify was designed to assist both small and big businesses that want to grow. Quality product reviews will not only help in boosting your SEO efforts but perhaps, more importantly, they help in establishing that critical feeling of trust.
This is through providing feedback coming from others who have used or experienced your products.
When you establish that feeling of trust and authenticity, it lays that vital foundation for a profitable, lasting relationship as well as repeat purchases.
Improves Google Ranking
Consumer product reviews can help your e-commerce shop get better Google search rankings and results. Whenever someone writes a new online review, it gets shared on your specific product page.
Because you are essentially adding new texts/content, Google will soon re-crawl your web pages.
Because Google loves any “fresh content”, your pages will obviously reap the rewards brought by new product reviews. You begin appearing much higher in fresh search results.
And of course, the higher your site ranks the more traffic you are likely to get.
The biggest benefit product reviews can provide to your e-commerce store is to boost sales. People are, in general, more likely to buy products which have already received recommendations from other users.
Online reviews are important because ultimately they increase your sales by providing the consumers with the kind of information need in making buying decisions. 42% of site administrators report increases in average increases order value when product reviews are included as compared to just 6% decreases when reviews are included.
By listening to customer concerns and feedback in negative product reviews and appropriately addressing them, you can possibly turn them into new customers.
However, it’s also important to respond to positive reviews as it shows potential and even existing customers that you care and are listening to their views.
Fake product reviews are now easily sported and have the potential of causing more harm than if you never had them before.
Because Google easily detects them, they also decrease the search traffic coming to your Shopify Website.
If you intend to add product reviews to your website, do it right with genuine ones and set up mechanisms that ensure you continue getting new and regular reviews.
Happy online selling! Follow me@robertkind