Voice search began to gain prominence around 2011, with the unveiling by Apple of the Siri feature developed for the iPhone 4S. From then, the industry has seen the emergence of more virtual search assistants. Siri, by June 2015 was estimated to handle over 1-billion voice queries weekly.
Now Google has integrated voice search into their Google Chrome version 46 search bar. Some of the latest laptop devices have also integrated voice search into their OS for searching internal files. The need to have a keyboard is increasingly becoming less of a key player and search engines have to evolve with these emerging trends.
Key areas that required keen attention throughout 2017 and beyond include:
Review what people are searching
Regularly check both your Google Search Console and Google Analytics to appreciate what people are looking for. These can give you a feel for what people are looking for before landing on your page. Reports on Google’s Search Console will inform you about the kind of queries that are bringing visitors to your website. Always bear in mind that if a person conducts a voice search on your site and has an awful experience, you are the loser!
Use longer tailed keywords
The growth of voice search means that if companies are to reach more users, they must use longer tailed keywords. This implies bringing in terms that are more focused on their landing pages and content as well as increasing ways how users can access the site. Businesses must also tailor their efforts at optimization longer queries compatible with voice search terms. These have to be different from the shorter keywords common to standard SEO search.
A search trend going beyond smartphones
At the close of 2016, several personal domestic assistants entered the voice search market. These new voice search tools are not found inside your phone, rather in an electronic box that is intended to remain in your home. For example, Amazon, a newcomer to the growing market for voice search launched their voice-controlled wireless speaker, Echo.
This domestic assistant allows you play your favorite music via Spotify or Amazon Music as well as receive answers to your questions on aspects like the opening hours of a popular store, the weather, or the score of your team’s last game. These new gadgets are likely to accelerate public voice search adoption as they are priced to go. Staying updated on such new trends will help keep you ahead of the pack.
Growing role of digital assistants
As tech companies now recognize the growing role of voice search, they are placing greater emphasis on making digital assistants that are as responsive and smart as possible in efforts at gaining market share. As these assistants become more functional and advanced, more people are going to be attracted to trying voice search.
Voice search is no longer a concept for the future; it is with us now and certainly getting bigger as the days roll by. Voice search doesn’t necessarily imply that you must change your content completely or overhaul your SEO strategy in its entirety. However, it does mean that some subtle changes are needed that can assist in making you more successful in the emerging world of voice search.